The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
I turned my brain off for 48 hours
Yo! Welcome to the next episode of The Reeder Newsletter.First time reading? Subscribe here to get future sends. If your content calendar is full, but your pipeline isn't — read this. I see it every day. Teams cranking out blogs, videos, and newsletters, staying busy — but unable to answer the one question that actually matters: what's driving revenue? That's why I've hired Share Your Genius 3x to design, launch, and grow my podcasts and video series. They don't just hit publish. They build...
What 6 months of newsletter ad data taught me about winning clicks
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. A CMO I advise asked me a simple question a few weeks ago: Is sponsoring a newsletter like TLDR actually worth it?He’s got a solid product, a clear POV, and good content offers. But distribution is still catching up. They don’t have a large social or email audience yet, so he’s looking for ways to accelerate reach. It's the right question. And it got me thinking.I've been...
The "secret code" for writing un-ignorable copy
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. GTM plays don't die in the market. They die in the ticket queue. I watched a competitor close an account we'd worked for two months. Not because their product was better, but because they moved in 48 hours and we were waiting on a sprint. The signal was real. The strategy was ready. But our system wasn't built for it. Check out ZoomInfo GTM Studio — an AI-powered canvas that...
The formula behind 10,000,000 organic LinkedIn impressions
Yo! Welcome to the next episode of The Reeder Newsletter.First time reading? Subscribe here to get future sends. Cold outbound has a pipeline ceiling. Contact-level ABM breaks it. Too many teams still run ABM at the account level. But we sell to humans — not accounts. Influ2 analyzed 2M targets to quantify what happens when you drop to the contact level instead. Their newest report reveals: If you show this type of ABM ad to the buyer group — and at least one person clicks it — your...
I've talked about AI before, but never like this
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. I've talked about AI before, but never like this. I tested it, poked at it, and shared some early observations. But I've been careful about one thing: not pretending I had it figured out when I didn't.There's enough of that going around. I've seen enough over-promises to "10x" myself or to spit out 1,345,234 ads or custom landing pages in 7 minutes, that's made my eyesroll out of...
It's game time
Yo! Welcome to the next episode of The Reeder Newsletter.First time reading? Subscribe here to get future sends. Two types of personalization. One works. One pretends to. I partnered with Tofu to analyze 1M+ AI-generated marketing assets. One finding changed how I think about every campaign I touch. Turns out there are two types of personalization — and the one most B2B teams rely on is the one that underperforms by a wide margin. The free report breaks down: — The two types of...
This shouldn't have worked
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. Will your GTM playbook work in 2026? A marketing director I know just spent six months optimizing workflows. But cleaner data, faster automation, and better dashboards didn't That's why 2026 Go-To-Market Predictions from ZoomInfo matters. It shows what's actually driving revenue now, not what worked two years ago. Inside, you'll find: Why programmatic content is your bridge to...
See my 3 strategic goals for 2026
Yo! Welcome to the next episode of The Reeder Newsletter.First time reading? Subscribe here to get future sends. Last year, I hit 120% of my sales goal. Sounds great, right?It was. Until I burned out.I was working too much, traveling too much, and saying yes to everything because it all felt like momentum. And momentum is intoxicating when you're building something from scratch.But here's what momentum doesn't tell you: it doesn't care about your health. Or your kids. Or whether you actually...
When it’s not business as usual
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. I didn’t plan on sharing this today. I originally planned to write about setting strategic goals. Plus the three big goals I’ve set for my business this year. It’s written, it's good, and I was excited to share it.But last night, when I went to stage the email, something didn’t sit right.It didn’t feel wrong.It just didn’t feel true.So I slept on it.And when I woke up this...
No more random acts of marketing
Yo! Welcome to the next episode of The Reeder Newsletter, where I help you win with content in <5 minutes every Saturday. First time reading? Subscribe here to get future sends. Looking to build a content engine that actually drives revenue? I’ve partnered with Share Your Genius, the team that's helped me do it 3x. And now they’re offering my readers an exclusive, no-cost content audit. If your podcast or thought leadership is showing up but not converting, this is your chance to fix it....
Content tips & strategies for growing your career, brand, and business every Saturday morning.