The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
Found it! The perfect stocking...
2024 Reeder Stocking Stuffers For healthy growth and a confident 2025 Devin Reed Yo! Yo! Yo!(I’ve been waiting 50 weeks to say that. I think it belongs in next year’s Reeder holiday merch...) Inside today’s edition: An offer to upgrade your ABM strategy 5 Reeder stocking stuffers for marketing growth POV: Your CEO is a toddler Together with Demandbase Warning: Your ABM Strategy Has an Expiration Date ABM isn't just a tactic anymore — it's becoming the entire demand gen engine. And Forrester's...
B2B Marketing is going through a MASSIVE shift
B2B Marketing is Going Through a Massive Shift. Here's what 2025 will look like. Devin Reed Inside today's episode Massive change in B2B marketing — and what's next POV: You're a SoCal marketer LinkedIn growth tips every B2B exec needs to know Together with AudioEye 96% of Websites Are Inaccessible To People with Disabilities. My cousin is legally blind and partially deaf. Growing up, I saw him struggle with everyday tasks—reading menus, crossing the street. But I never connected that to the...
The Reeder got a new look 👀
The Reeder Got a Brand New Look 👀 Here's the strategy behind my new site and logo. Devin Reed Yo! I'm putting together a casual happy hour for San Diego marketers at my favorite bar in the city, The Lafayette Hotel. It's happening on Thursday, December 12th, at 6 p.m. There's no agenda, just good drinks and good people. If you can make it, hit reply and LMK 🤙🏻 Together with Goldcast I've been on the content hamster wheel. It's exhausting. It's easy to get stuck constantly creating new content...
Meet my creative circle
Meet my creative circle These are the people who’ve changed how I work—and think. Devin Reed Together with Goldcast Don’t Let Your 2025 Events Fall Flat—Here’s What to Do. As a marketing leader, my biggest fears when planning events are: empty seats, low engagement, and disappointed stakeholders. These challenges are common — and avoidable.Join Goldcast’s digital event “Planning Your 2025 Event Strategy: From Data to Delivery” and learn how top SaaS marketers are winning with data-driven...
The advice that saved my week
The advice that saved my week Pressure to grow? Read this Devin Reed Inside today's episode Two well-timed pieces of advice Quick update on the Reed Between The Lines 2 shoot Last Thursday, I was in a tough spot. My wife had just undergone her second kidney surgery in two months. Our two- and four-year-olds were running circles around our energy reserves. And I was two days away from running the biggest marketing project since I went all-in on The Reeder. (Important sidenote: my wife, Shali,...
I’m going all in — $14,500 on one marketing project
I'm making a $14,500 marketing investment See what it is—and more importantly, why I’m making it. Devin Reed Together with HockeyStack I always wondered what a CMO's dashboard looks like. Now I know. Dave Gerhardt shared his CMO dashboard, revealing what he tracks and why. You can see it here. It's like getting special access to DG's brain. There's a video walk-through, plus screenshots with explainers. This dashboard will help you measure the performance of your marketing program and prove...
Do you see it?
See the good, the (really) bad, and the trending LinkedIn Edition Devin Reed Inside today's episode An example of BAD LinkedIn content An example of great LinkedIn content A LinkedIn update and trend you ought to know Together with AudioEye When I Realized My Content Wasn’t Accessible to Millions of People, I Knew I Had to Change. I'm ashamed to admit it: I used to overlook accessibility in my marketing. I didn't realize that millions of potential readers can’t fully engage with content that...
How Gong created a bullet-proof channel strategy
See the Channel Strategy that Drove Explosive Growth at Gong Follow this 7-step process to grow any marketing channel Devin Reed Together with ClickUp Struggling with Your Content Planning? ClickUp Makes It Easy. I used to juggle endless docs, tabs, and tools for content planning — it was all over the place. Staying on top of every project felt impossible.Then I tried ClickUp, and it was game-changing.Here’s why it works: One Hub for Everything: Plan, brainstorm, and track every content piece...
I love this new marketing play
I LOVE this new SaaS marketing play These companies are turning clients into investors Devin Reed Inside today's edition Check out this new SaaS marketing play See a day in the life of a B2B creator Quick tip: How to build trust in your marketing Together with Demandbase Get ABM insights and tips from 300 senior marketers If you're investing in ABM, but the needle isn’t moving like you (or your boss) wants... It might not be about more ABM, but smarter ABM. To help, Demandbase is hosting a...
How would you respond?
How would you respond? Diving into one of the seven "Laws of Persuasion." Devin Reed I got home from London last night — and I went for one of the worst reasons. Medical emergency. My wife, Shali, was there visiting friends when she suddenly felt unbearable side pain.Her friends rushed her to the ER. Turns out she needed an emergency kidney procedure.Thankfully, it was successful. She’s recovering well, and we finally got home late last night.But 5 days in the urgent care unit, with IVs,...
Content tips & strategies for growing your career, brand, and business every Saturday morning.