The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
See my 3 strategic goals for 2026
Yo! Welcome to the next episode of The Reeder Newsletter.First time reading? Subscribe here to get future sends. Last year, I hit 120% of my sales goal. Sounds great, right?It was. Until I burned out.I was working too much, traveling too much, and saying yes to everything because it all felt like momentum. And momentum is intoxicating when you're building something from scratch.But here's what momentum doesn't tell you: it doesn't care about your health. Or your kids. Or whether you actually...
When it’s not business as usual
Yo! Welcome to the next episode of The Reeder Newsletter. First time reading? Subscribe here to get future sends. I didn’t plan on sharing this today. I originally planned to write about setting strategic goals. Plus the three big goals I’ve set for my business this year. It’s written, it's good, and I was excited to share it.But last night, when I went to stage the email, something didn’t sit right.It didn’t feel wrong.It just didn’t feel true.So I slept on it.And when I woke up this...
No more random acts of marketing
Yo! Welcome to the next episode of The Reeder Newsletter, where I help you win with content in <5 minutes every Saturday. First time reading? Subscribe here to get future sends. Looking to build a content engine that actually drives revenue? I’ve partnered with Share Your Genius, the team that's helped me do it 3x. And now they’re offering my readers an exclusive, no-cost content audit. If your podcast or thought leadership is showing up but not converting, this is your chance to fix it....
Getting pulled in the wrong direction?
Yo! Welcome to the next episode of The Reeder Newsletter, where I help you win with content in <5 minutes. First time reading? Subscribe here to get future sends. Stan is giving away $100K USD to help one person go all-in on their dream. What if you could wake up tomorrow, free from bills, and spend the year building your dream business? That’s the idea behind Stan’s Dare to Dream challenge. They want to see what you’d do if money wasn’t the thing holding you back.Because most people don’t...
How to win on LinkedIn in 2026
Yo! Welcome back to The Reeder Newsletter, where I help marketers, founders, and creators win with content. First time reading? Subscribe here to get future editions. Why “Great Sales Strategy” Still Loses Deals Your reps aren’t failing because they don’t know what to do. They’re failing because execution is buried under tools, tabs, and busywork. Every extra tool costs you speed — and speed is what wins deals. ZoomInfo GTM Workspace is built for where sellers actually work. It's one...
What the hell works anymore?
Yo! Welcome to the next episode of The Reeder Newsletter, where I help marketers think more clearly, create better content, and play the long game. First time reading? Subscribe here to get future sends. I tried to break an AI with the dumbest prompt I could think of. It broke LinkedIn instead. I’m super skeptical of AI writing tools. But I wanted to give Stanley a try. So three months ago, I opened Stanley and wrote: “Turn this article into a banger LinkedIn post.” It got me 85% there. Then...
Want a better job?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy advice in <5 minutes. First time reading? Subscribe here. Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I started using Ahref's Brand...
I launched my YouTube strategy 30 days ago
Yo! Welcome back to The Reeder Newsletter. If you're new to these parts, you can subscribe here to join the fun. PQLs Are Becoming the Go-To Growth Lever for B2B SaaS I’ve seen how hard teams work to optimize MQLs — better scoring, better nurturing, better handoffs. And still, deals move slower than they should. That’s why more B2B teams are leaning into Product Qualified Leads (PQLs) — buyers who’ve already experienced the product and shown real intent. Consensus put together The Complete...
I ran out of time
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Who Will Win Big in 2026? Quick heads up — I’m hosting something kinda ridiculous next week (in a good way). It’s called Demand Island. Think Love Island, but for B2B demand gen. Here’s the point: Instead of another “2026 predictions” webinar, we’ve got a few sharp demand gen leaders pitching one strategy they actually believe in for next year. They'll break...
Should you be an advisor?
Yo! Welcome back to The Reeder Newsletter. Because it's a holiday weekend in the States, you're getting a replay of one of my most popular emails from 2024. Enjoy! Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I...
Content tips & strategies for growing your career, brand, and business every Saturday morning.