The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
I can't get this out of my head
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. I used to think personalization at scale was BS. That was back when ABM meant static lists, recycled templates, and campaigns that took weeks to launch. (And they didn't make a dent in pipeline goals.) But today can launch 1:1 content for hundreds of accounts in minutes, orchestrate plays across channels, and optimize in real-time. Tofu's new ABM playbook...
Did I get scammed?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. AI Marketing School is finally here. And class is in session. I've sat through enough "AI for marketers" webinars to know the difference between theory and practice. This isn't another ChatGPT demo. AI Marketing School is where CMOs and operators from OpenAI, Zapier, and Salesforce teach senior marketers how to integrate AI into workflows—not just discuss it....
"This can't be real."
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Last year, my CMO put me on the spot: “How are you using AI in your marketing? Present it next week at the leadership offsite.” I froze because I wasn’t really using AI. I was dabbling, at best. So I had to figure out workflows (which at the time was hardly the popular phrase it is today) annnd communicate it back to my peers and boss. Great. Turns out,...
Q2 wasn’t what I expected
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. When I launched my podcast, I wasn’t chasing downloads or trying to go viral. I just wanted to build trust at scale. The kind of trust that doesn’t come from a click or a like, but from giving people real time with your voice, your thinking, and your point of view. That’s why I partnered with Share Your Genius. They don't just help their clients launch or...
I lost my confidence. Here’s how I got it back.
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Buyers have developed a sixth sense for spotting BS marketing. Buyers don’t read your content. They read your reputation. And if it feels like fluff, you’re out. So how do you earn trust when buyers research in the shadows? That's what we're unpacking July 17th: "Earning Trust in the AI Era: What Content & Sales Pros Must Do Differently." With Jen Allen-Knuth...
The 95-5 Rule
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Search Is Being Rewritten. So We’re Building the New Playbook. Two weeks ago, I got my first LinkedIn DM that said: “Found you in ChatGPT.”That’s when I realized the way people discover content is changing fast — and I don’t have a plan for it.So I started digging — talking to experts, prompting LLMs, and researching the new playbook. Now I'm sharing what...
How to look instantly credible (even if no one knows you yet)
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. How I keep everyone — from execs to ICs — on the same page (and out of my hair) I’ve led content at billion-dollar SaaS companies. I know what happens when communication doesn’t scale: delays, rewrites, and “what’s the status?” on repeat. So I built a framework that helps me talk like an exec, removes doubt from stakeholders, and gives every level the clarity...
I've never seen this before.
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Goldcast Webinars ain't dead. They're BOOMING — and this data proves it. Don't let the "wEbInArS aRe DeAd" LinkedIn posts fool you. I've hosted and planned hundreds of webinars in my career for one reason: THEY WORK. More proof: Goldcast just dropped their annual 2025 B2B Webinar Benchmark Report. And I friggin' love this thing. They analyzed...
5 LinkedIn tips that will grow your audience
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with G2 I don't buy anything without reading reviews first. Books, hair products, basketball shoes, and especially software. I'm a bit skeptical, and I pride myself on making good decisions. But I hate sifting through bad and irrelevant reviews to find the good stuff. That’s why I like what G2 just launched: G2.ai — their AI-first review experience...
How to write irresistible titles
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Goldcast This ain't your normal summer camp. Goldcast is really pulling on my nostalgia with this one. And I'm here for it. They're hosting Summer Camp, a four-day event for marketers who want to use video to win the content game. You’ll get a front-row seat to how our peers are: Sparking creative, bar-raising ideas Repurposing like pros to...
Content tips & strategies for growing your career, brand, and business every Saturday morning.