Yo! Welcome back to The Reeder Newsletter, where I help marketers, founders, and creators win with content.
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Why “Great Sales Strategy” Still Loses Deals
Your reps aren’t failing because they don’t know what to do.
They’re failing because execution is buried under tools, tabs, and busywork.
Every extra tool costs you speed — and speed is what wins deals.
ZoomInfo GTM Workspace is built for where sellers actually work. It's one workspace with complete buyer context.
No spreadsheets. No tab hopping.
Strategy alone has never closed a deal. Execution does.
See how ZoomInfo turns deal complexity into deal velocity.
Yesterday I spoke at the world's largest creator summit in Dubai.
The 1 Billion Followers Summit hosts 15,000 attendees and has Mr. Beast headlining.
They flew me out to speak on a panel titled Unlocking the Power of LinkedIn Creators for Brands and Marketers.
I'm sure the session will be online soon. But as a valued reader, I refuse to make you wait.
And frankly, it's much too important to wait.
Because if you want to grow your career, business, and income, I cannot think of a better way than publishing on LinkedIn.
It's one of the very few things that has changed my life.
Proof: my LinkedIn content — and the success I've had getting other pros and tech CEOs millions of views and multiple deals via LinkedIn — is why I was out here in the first place.
(And Dubai One TV also interviewed me to share how to win on LinkedIn. I’ll share that soon too.)
And because I want you to WIN, I'm sharing the highlight reel from my talks, shortened for your reading pleasure.
1. LinkedIn is still growing in popularity, but are we using it correctly?
There are three wrong ways to use LinkedIn that I see all the time:
- Thinking it's a job board or only a digital resume: This is LinkedIn 10 years ago. Today, it's one of the best and highest ROI tools for awareness, conversions, and trust. That has way more upside than a static resume.
- Being too spammy: Most companies use it as a promotional channel. I see it as a publication channel.
Yes, you can post jobs, events, etc. But you can also publish your thinking, DM your ideal prospects, and build an audience of people who want to hear from you — if you use it correctly.
- Posting boring content: There's a temptation to play it safe because "the whole world will see this!". If you want to truly stand out and see outsized results, you have to take a little creative risk and publish what your target audience will LOVE, not what everyone will tolerate.
2. How should we be using it?
It all comes down to building trust at scale.
I use LinkedIn to get people to know, like, and trust me. The best way is to help people be better at their job. That's why people log on and scroll. They want to learn.
If you're helping people through edu-tainment content (educational content with personality), it's almost impossible to fail.
3. What do you tell professionals who are skeptical about taking LinkedIn seriously?
Let's say I have a friend who's hiring and they ask if I know someone who'd be a good fit. I'm not sending them your Instagram handle. I'm sending your LinkedIn profile.
Imagine the hiring manager of your dream job clicks your profile — are you proud of what they'll see?
If it's a cropped picture of you at a wedding from 2016, vague context, and zero recent activity... that doesn’t inspire confidence. And low confidence = missed opportunities you’ll never even know existed.
4. What are the most successful executives doing differently to win on the platform?
There are dozens of small things but I'll share the top 3:
First: they have a point of view, and they are excited to share it. They aren't trying to fit in and say what everyone else is, but a little better. They want to reshape and lead the conversations in their industry.
Second: they want to help people. Yes, they're running a business, and businesses need money. But the most successful executive creators are dedicated to helping their audience think differently and become better at their profession (you're seeing a pattern!).
Third: they play the long game. They obsess over resonance over reach, and they accept that it takes 60-90 days to see leads. The only guaranteed way to fail is to try for 30 days, then quit because you didn't get a deal right away.
5. What's one piece of advice you'd give someone who has been active but wants better results?
Stop chasing virality. It's a dangerous and misleading indicator of success.
Instead, aim for 100 raving fans. Then 1,000.
You'd be surprised how many opportunities open up for better jobs, more money, and sales deals when people trust you and anticipate your content.
That's a wrap for today. I’ll share the full interviews once they’re live.
But if reading this sparked something, here’s how I can help right now:
→ If you’re an executive who wants to turn LinkedIn into a real growth lever (career, pipeline, both), I have one slot opening Feb 2nd for my executive branding program.
We’ll clarify your POV, fix your profile, and build a system that delivers tangible results. Book time with me here.
→ If you’re hosting an event and want a speaker who mixes real operator experience with practical playbooks (not motivational fluff), reply and tell me what you’re planning.
Either way — keep playing the long game.
It compounds faster than you think.
Pen by Devin Reed
Founder, The Reeder
Follow me on LinkedIn | YouTube | TikTok | Instagram
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