The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
How to get more clicks
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Nooks Three Unexpected Ways to Book WAY More Meetings in 2025 Nooks analyzed 5,000,000 sales calls to uncover how to turn dials into dollars. I partnered with them to publish the (surprising) findings: → Using this type of opener increases your success by 310% → Mentioning this message in your opener gives you a 6.3x higher chance of booking a meeting→...
Four email A/B tests that increase opens rates
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Notion Notion surveyed 1,000 professionals buying productivity tools. One thing is clear: AI isn’t "emerging" anymore. It’s expected. We know there's crazy potential in AI, but it's still so new. Most teams are figuring out how to fit AI into their workflows, who should own it, and how to measure real impact. All while juggling everything else on their...
LinkedIn is changing FAST
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with G2 Most marketers don’t know how to sell AI. I didn’t either. Buyers are changing fast, and tech is moving even faster. It's hard as hell to keep up. But shouting “Now with AI!” isn't enough to stand out and win. If your messaging feels vague, value props are weak, and your pipeline targets are flat... G2’s new Buyer Behavior Report reveals what buyers...
This is the biggest regret of my career
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Goldcast I Wish I Had This Playbook 5 Years Ago For years, video felt like a side project — expensive, slow, and hard to scale. And a lot of marketers I talk to feel the same way. So I partnered with Goldcast to write The AI-Powered Video Content Playbook for B2B Marketers.Inside, I share 4 workflows I use myself to turn everyday convos — interviews,...
It looked like a blog. It was actually a trap.
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. A quick warning about playing the short game. And the hidden cost of "hard marketing" Together with G2 Marketing Has Changed More in 12 Months Than the Last 12 Years AI isn’t a shiny new thing anymore. It’s changing how winning teams create and capture demand. If you’re figuring out how to actually use AI — G2’s AI in Action Roadshow is worth your time. They're...
Is this any good?
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. “I know I should post on LinkedIn, I just don’t know what to say." My 1st LinkedIn Cohort kicked off this week. And that hurdle came up multiple times.But you should know: it's not a talent problem. It's a strategy problem. That's why on Day 1 everyone creates their custom LinkedIn Strategy deck. (I even personally reviewed their decks to give detailed feedback.)Next...
My path to 7 income streams
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. How I went from a 9-5 to multiple revenue streams. A few weeks ago, I got an unexpected text. "I made a few hundred bucks today on Gumroad, and I haven't even started promoting my little e-book yet. It's literally all because of your inspiration and this tab I've had up since January 2024. You did that!" I love these texts more than a fresh pair of Nike AirMax Ones...
Congrats, now I hate you
Should you ever gate your content? Here's how I think about it. Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Notion Your AI writing tool should know your business. Most AI tools feel like starting from zero. Notion AI starts from your content.I connected Notion and my Google Drive so I can search across my entire workspace — and get answers in seconds.Then I use Notion to rewrite,...
My Q1 results surprised me
Inside The Reeder: Q1 Growth, Lessons, and What’s Next Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Goldcast Tired of Chasing Leads That Aren’t Ready to Buy? I’ve built content strategies at two $1B+ companies. But I refused to play the same game everyone else was: Wait for intent. Hope they bite. Repeat.The best time to earn trust is before your buyer hits the funnel.So when Goldcast...
Your brand isn’t what you think it is
What a Meditation App Taught Me About Brand Marketing Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. 4 years later and this is still seared into my brain. In 2021, Naomi Osaka won the first round of the French Open. If you're like me and don't follow tennis, stick with me. Here's all you need to know: Naomi was (and is) one of the best and most famous tennis players in the world. She was only 23 years...
Content tips & strategies for growing your career, brand, and business every Saturday morning.