The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
It looked like a blog. It was actually a trap.
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. A quick warning about playing the short game. And the hidden cost of "hard marketing" Together with G2 Marketing Has Changed More in 12 Months Than the Last 12 Years AI isn’t a shiny new thing anymore. It’s changing how winning teams create and capture demand. If you’re figuring out how to actually use AI — G2’s AI in Action Roadshow is worth your time. They're...
Is this any good?
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. “I know I should post on LinkedIn, I just don’t know what to say." My 1st LinkedIn Cohort kicked off this week. And that hurdle came up multiple times.But you should know: it's not a talent problem. It's a strategy problem. That's why on Day 1 everyone creates their custom LinkedIn Strategy deck. (I even personally reviewed their decks to give detailed feedback.)Next...
My path to 7 income streams
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. How I went from a 9-5 to multiple revenue streams. A few weeks ago, I got an unexpected text. "I made a few hundred bucks today on Gumroad, and I haven't even started promoting my little e-book yet. It's literally all because of your inspiration and this tab I've had up since January 2024. You did that!" I love these texts more than a fresh pair of Nike AirMax Ones...
Congrats, now I hate you
Should you ever gate your content? Here's how I think about it. Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Notion Your AI writing tool should know your business. Most AI tools feel like starting from zero. Notion AI starts from your content.I connected Notion and my Google Drive so I can search across my entire workspace — and get answers in seconds.Then I use Notion to rewrite,...
My Q1 results surprised me
Inside The Reeder: Q1 Growth, Lessons, and What’s Next Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Goldcast Tired of Chasing Leads That Aren’t Ready to Buy? I’ve built content strategies at two $1B+ companies. But I refused to play the same game everyone else was: Wait for intent. Hope they bite. Repeat.The best time to earn trust is before your buyer hits the funnel.So when Goldcast...
Your brand isn’t what you think it is
What a Meditation App Taught Me About Brand Marketing Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. 4 years later and this is still seared into my brain. In 2021, Naomi Osaka won the first round of the French Open. If you're like me and don't follow tennis, stick with me. Here's all you need to know: Naomi was (and is) one of the best and most famous tennis players in the world. She was only 23 years...
Keep it or kill it?
What Happens When a Marketing Team Rethinks Its Entire Content Strategy Introducing my new "Build Up" Series, where I break down — and rebuild — marketing programs. Our first guest is UserEvidence. Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Jillian was at a crossroads. She's the content lead at UserEvidence and facing the classic content marketing dilemma. Figuring out which content is working and...
The branding advice no one talks about
The Hardest Part of Branding (That No One Mentions) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Four or five years ago, I got this question on a podcast: How do you define good branding? Or something like that. Again, it was a few years ago. I shared my philosophy: Build a beloved brand that your audience adores and competitors envy. How? Create raving fans. I learned this during my time as Head of...
The "Content Island" Problem
The Content Flywheel with 30 Monites to President's Club How to Build a Connected Multi-Channel Strategy (Without Burning Out) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Being "everywhere at once" isn't a strategy — It's a trap. I've seen too many marketers burn out trying to be active on every channel and social platform simultaneously. The result is more effort than impact. Because creating...
Million dollar content empire?
Inside a million-dollar content empire How one podcast turned into a content powerhouse Devin Reed I'm talking about Nick Cegelski. He's the co-founder of 30 Minutes to President's Club — one of the fastest-growing sales podcasts on the planet.Today they're rippin’ and rollin’ on -LinkedIn-Newsletter-Digital events AND they just launched their first book earlier this year, which sold over 30,000 copies.Legendary.And hey, I want massive wins too!So, I invited Nick over to break down how he...
Content tips & strategies for growing your career, brand, and business every Saturday morning.