The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
I ran out of time
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Who Will Win Big in 2026? Quick heads up — I’m hosting something kinda ridiculous next week (in a good way). It’s called Demand Island. Think Love Island, but for B2B demand gen. Here’s the point: Instead of another “2026 predictions” webinar, we’ve got a few sharp demand gen leaders pitching one strategy they actually believe in for next year. They'll break...
Should you be an advisor?
Yo! Welcome back to The Reeder Newsletter. Because it's a holiday weekend in the States, you're getting a replay of one of my most popular emails from 2024. Enjoy! Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I...
Forget the funnel
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. For years, I've had to convince CEOs to do “leap of faith marketing” on LinkedIn. I KNOW LinkedIn is the right move, buuut it was impossible to see how engagement impacts pipeline. But not anymore. Dreamdata just integrated with LinkedIn’s Company Intelligence API. So for the first time ever, Dreamdata pulls organic impressions and engagement directly from...
How to build a content strategy from zero (without burning out)
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really...
"Made you look!"
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. How to Read Buyer Signals and Tell Deal-Closing Stories Most teams either chase the wrong signals or miss the right ones entirely. The result? Good leads get missed and should-be opps never happen — even though you're "doing all the right things." That's why for the first time ever, I'm sharing my Buyer Signal System — a simple, repeatable way to: -See the...
Your content isn’t too long. It’s too something else.
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Your deal's ready to move. Except the VP still hasn't seen a demo, and she's booked until next month. That's why deals flatline. Not with a "no," but with a calendar invite that never finds a time that works.Consensus AI lets you send a demo that travels. One link, and the CFO who "doesn't have time" is watching at 11 PM. And you get notifications about who's...
Get me as your free content coach (kinda)
Yo! This is a BONUS mid-week edition of The Reeder Newsletter where I share offers designed to help you grow your content. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really putting into...
My Q3 results are in
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Next week, a video editing showdown is goin' down on Marketers Got Talent. Next week, three brave marketers will edit videos LIVE while Jess Cook, Ari Yablok, and I judge them 😬 Imagine The Great British Bakeoff mixed with ESPN Ocho. This is “edu-tainment” at its finest. You’ll laugh and leave knowing — how to make videos so good your audience can’t help but...
My three big bets for 2026
Yo! Welcome back to The Reeder Newsletter. If this is your first time reading, subscribe here to join the crew. Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I started using Ahrefs' Brand Radar. It shows your...
See my 5 best subject lines of 2025
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We gave reps 50+ accounts and expected them to track everything. Now they're burning out. Every funding round. Every job change. Every signal. Manually. Meanwhile, quota stays the same. ZoomInfo Copilot ends this. It auto-tracks funding rounds, job changes, and buyer signals across your entire book — then tells your reps exactly which three accounts to hit...
Content tips & strategies for growing your career, brand, and business every Saturday morning.