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Together with G2
I don't buy anything without reading reviews first.
Books, hair products, basketball shoes, and especially software. I'm a bit skeptical, and I pride myself on making good decisions.
But I hate sifting through bad and irrelevant reviews to find the good stuff.
That’s why I like what G2 just launched: G2.ai — their AI-first review experience that makes it easier to leave and trust real reviews.
✅ Hear the unfiltered truth — reviews in real voices, not just canned text
✅ Let AI do the grunt work — it finds software that fits what you need right now
✅ Stop researching, start deciding — it gives us the decision confidence we came for
Finally — reviews that work the way we actually buy.
See how G2.ai helps you make better buying decisions.
Below are five lessons I learned while growing my LinkedIn following from 4,000 to 92,000+.
If you add them to your LinkedIn content strategy, you’ll have the blueprint to rapidly grow your own audience.
TIP #1: Worry less about expertise and focus more on being relatable.
Most people think they have to be an expert to give advice.
But what defines an expert? 10,000 hours of experience? A VP title? One million followers???
Maybe. But how many people have those things? Very, very few. So while those are great accolades, they aren’t very relatable.
Instead of exclusively trying to be an expert, keep it real and share your experience:
- Share your mistakes. Vulnerability builds credibility and humanizes you.
- Share your progress. People love to follow the journey and you’ll find friends and fans along the way.
- Share behind-the-scenes content. Sure you’re a professional, but people want to know the real you: hobbies, family, quirks and all.
TIP #2: Start your post with a short, single-sentence hook.
It works because it’s easy to read.
I’ve said it before: The purpose of your first sentence is to propel the reader to the second sentence.
You gotta stop the scroll before “see more” even matters.
This is the single most important writing tip for increasing your engagement. Otherwise, no one is going to read your content, no matter how good or how much effort you put into it.
Here are three examples of hooks from my top-performing posts:
Notice that they incite curiosity, but they aren’t vague. The topic is immediately clear, which gives the reader enough to bite into.
That’s how you grab attention. Try it on your next (or first!) post. A short hook will give you an immediate boost.
TIP #3: Don't just grab attention, learn how to keep it.
The best way to do that?
Solve ONE problem for your audience in each post.
That’s it.
The key is that your message has to be insightful, relevant, and actionable. You do that by sharing new, thoughtful information and packaging it so they can put it into action immediately. Use your experience and know-how to solve a challenge that your audience cares about, using tactical advice.
This is important because “theoretical” content is usually viewed as fluff. It’s too abstract. People crave practical guidance. (That’s why YouTube is flooded with “how-to” content.)
TIP #4: Don’t bother trying to “beat the LinkedIn algorithm.”
It won’t help you grow your audience. Not in the long-term.
Instead, focus on understanding your audience deeply and solving their problems. That's how you build trust and credibility.
These are the questions to ask if you want to create wildly popular posts your audience loves:
- What do they care about (e.g., growing their business)?
- What are their challenges (e.g., building pipeline efficiently)?
- Which words do they use to describe their problems (e.g., do they say “email campaigns” or “nurture sequences”)?
- Why are their challenges unsolved (e.g., they don’t know which part of their strategy works and which doesn’t)?
- Which emotions do they associate with those challenges (e.g., uncertainty, frustration, stress)?
Answer these questions, you’re ready to create irresistible LinkedIn content.
TIP #5: Simple sells.
This one took me forever to get.
B2B jargon and writing for a collegiate reading level doesn’t make you relatable. It’s confusing.
Instead, use conversational language in your writing.
- Write as you speak. Use everyday language. Think “use” instead of “utilize”.
- Tell simple truths. You don’t need to exaggerate to sell. Just share the honest benefits you provide.
- Write short sentences. They’re easier for your reader to follow. Mix it up between short and medium sentences so you don’t have choppy writing.
TL,DR: When creating content, keep it simple. It works.
One more thing.
This is a fraction of the tips I share inside my LinkedIn Growth Cohort.
Inside, I reveal the exact system I use — and have taught dozens of B2B professionals, including CEOs — to grow my reputation, get leads any time I need, land speaking gigs, and grow my business in ways I never imagined.
If you want to grow your LinkedIn, the next cohort starts on July 14th.
(I pushed it out so I could fully enjoy my vacation, plus make more improvements).
All's to say, the waitlist is open for 3 more days. Everyone on it gets early access and a generous discount.
I built this program so you can skip my mistakes and accelerate your results.
If you’re ready to stop guessing and start growing — now’s the time.
Join the waitlist here.
Holler at you later,
Devin