This matters way more than a fancy title

Published 24 days ago • 2 min read

My best results never came from a fancy title.

Nor when I had the biggest salary.

When I was crushing it as Head of Content at Gong, I was technically a senior manager.

Not very "powerful. Or fancy.

But that didn't matter. Because know what I had?

Creative freedom.

I had full rein to explore wild ideas, execute at a high level, and take creative risks.

And THAT is how we raised the bar and became a legendary brand.

Looking back, I took it for granted. But not for long.

Later, I left for a bigger role and more money.

But we never achieved the success I hoped for. Many reasons. But it all came down to a simple fact:

I never had creative freedom.

Far from it. Too much red tape, complacency, and internal skeptics kept us playing it safe.

I was put in a creative straitjacket. And it drove me crazy.

Not being able to do my best work and constantly defending my decisions day after day after bloody day beat my confidence to a pulp. It took months to build it back up.

Maybe you've experienced this too.

Season 3 of Reed Between the Lines just dropped and the theme is betting on yourself and taking creative bets.

And my first guests have impressed me over the past few years with their “go big or don’t do it at all” marketing mentality.

It's creative freedom at its finest.

Adam and Grayson joined me to help you get more creative freedom and joy in your work.

We cover:

How to earn creative freedom — even if your CEO hates risk and doesn't really understand marketing.
The wrong way to build an audience and what to do instead (almost everyone does this backwards).
How to build a “content assembly line” — step by step — that gets the most juice from your squeeze and triples your content output.

Lots of laughs and practical takeaways.

We put a lot into the production. It looks more like Netflix than a B2B podcast. So I recommend watching on Youtube.

Or listen on Spotify or Apple.

Your call.

But if you're struggling to do your best work or crave examples that help you become a stronger creator and marketer... press play on your platform of choice.

Holler at you on Saturday,
Devin

PS: You can support today's premier and help me big time if you drop a quick like and comment on my LinkedIn launch post. I don't take it for granted.

Pen by Devin Reed
Founder, The Reeder

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