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Picture this: You're in the corporate boardroom at Kellogg's.
The executives are sitting there, stone-faced, waiting for your pitch.
And you... start singing.
Not humming under your breath. Not a little jingle. Full-on singing a Rice Krispies commercial in front of the C-suite.
Most people would rather eat glass than do something like that.
But that's exactly what Jess Cook did.
While most of us are hiding behind the safety of PowerPoint decks and "data-driven insights," Jess understood something crucial:
If you can't get someone to feel something when you're pitching, you've already lost.
She knew the rhythm mattered. To "get" her vision, she needed the toe-tapping beat. The emotional connection. So she sang it out loud because that was the only way to sell it.
And it worked.
Here's what I learned from watching Jess's career:
The biggest creative risks often feel the most ridiculous in the moment.
Writing headlines for 13,000 McDonald's locations. Canceling an entire podcast concept 8 days before filming. Creating ghost characters with laser eyes for a product launch.
All of it sounds insane. Until it works.
Jess joined me on the newest episode of Reed Between the Lines, and she breaks down how to take creative risks that pay off.
We dive deep into:
- How to steal the best tactics from B2C (and why B2B marketers are missing out on the good stuff)
- Her transition from head of content to head of marketing — and why most people get it backwards
- The exact framework for getting executives excited about bold ideas (even when they hate risk)
This conversation will change how you think about creative courage in B2B.
Because the truth is, bland doesn't build legendary careers. Safe doesn't create breakthrough moments.
Sometimes you have to sing in the boardroom.
Watch on YouTube for the full experience (the production value is worth it).
Or you can queue it up on Spotify or Apple.
Holler at you later,
Devin
Pen by Devin Reed
Founder, The Reeder
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