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The "hidden tax" every marketer pays
One day, it clicked.
There I was, creating an internal marketing deck.
Not for customers. Not for leads. Not for any KPI.
Just another deck explaining why we do content marketing—defending our approach to people who have never marketed anything.
Let me be clear: I expect this during the first 60 days.
I'm new. I'm bringing change as a leader. Explaining marketing to non-marketers comes with the territory.
But here's the hidden tax: it never stops.
As Head of Content at a well-funded SaaS company, I spent 30% of my time convincing—and sometimes arguing with executives—about content marketing fundamentals.
Think about that.
Leadership created this role. Interviewed endlessly. Negotiated competitively. Hired me for my expertise.
Then they ask me to justify using that expertise. Every. Single. Month.
Hit your numbers? Check. Exceed goals? Done. Drive growth? Yessir.
Yet we keep paying the tax.
Look, I understand the value of managing up and showing impact. That's leadership 101.
But when you're spending a third of your time justifying your existence to the same people who desperately wanted your expertise? That's not management—that's a tax on marketing's time and talent.
Nearly every marketer I've talked to in the last 12 months is going through the same thing.
The wildest part? No other department lives this way. When's the last time you saw a CFO building a presentation to justify accounting's existence??
Brendan Hufford gets it. And he's cracked the code.
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This 1-hour self-guided video course — packed with proven frameworks and real examples — shows you how to create LinkedIn content that doesn't just perform, but proves its value beyond any doubt.
