I analyzed 250 videos to figure out how to capture attention and get featured on LinkedIn’s video feed.
Devin Reed
Yo! Welcome to the next episode of The Reeder where we get better at content strategy and growth in <5 minutes. If this was forwarded to you, subscribe here.
Together with HockeyStack
How to Turn LinkedIn Into Your #1 Channel
Build Your Executive LinkedIn Strategy in 5 Steps
I've spent 5 years perfecting a framework that recently transformed one CEO's profile into a growth engine: 6.1M views, +12,000 followers, and real pipeline in his first 12 months.
For the first time ever, I'm sharing this framework in a free webinar.
No fluff. No 'viral hacks.' Just a proven system for building trust at scale. Register here to save your spot.
Because video consumption is on the rise. It's unignorable. And here's what I've learned: elite marketers know how to grab attention anywhere. Doesn't matter if it's TikTok, billboards, or website H1s, it all comes down to that first moment. Either I hook my audience or I lose them. Living in B2B SaaS, I spend my time on the coolest social platform around: LinkedIn. *Pauses for laughter* To win, I need to know both my audience and my playground. What do people expect? What constraints am I working with? What content formats drive the most engagement? I've been on LinkedIn for 5+ years and I've learned that knowing the algo is a major advantage. So while I always create for humans first, I've learned to leverage LinkedIn's algorithm too.
That's become my approach: Create for people, optimize for the algorithm. So I analyzed 250 videos on LinkedIn's new Video Feed to understand: -The algorithm: What type of videos get featured on the feed? -The people: What type of videos are most popular?
Are you posting more or less video on LinkedIn this year?
Holler back and lmk.
See you letter, Devin
PS: This post took me ~2 hours to write. If you enjoyed it, you can help me grow this newsletter by forwarding this link to one person who craves marketing growth.
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