The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
I've never seen this before.
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Goldcast Webinars ain't dead. They're BOOMING — and this data proves it. Don't let the "wEbInArS aRe DeAd" LinkedIn posts fool you. I've hosted and planned hundreds of webinars in my career for one reason: THEY WORK. More proof: Goldcast just dropped their annual 2025 B2B Webinar Benchmark Report. And I friggin' love this thing. They analyzed 19,531...
5 LinkedIn tips that will grow your audience
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with G2 I don't buy anything without reading reviews first. Books, hair products, basketball shoes, and especially software. I'm a bit skeptical, and I pride myself on making good decisions. But I hate sifting through bad and irrelevant reviews to find the good stuff. That’s why I like what G2 just launched: G2.ai — their AI-first review experience that makes...
How to write irresistible titles
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Goldcast This ain't your normal summer camp. Goldcast is really pulling on my nostalgia with this one. And I'm here for it. They're hosting Summer Camp, a four-day event for marketers who want to use video to win the content game. You’ll get a front-row seat to how our peers are: Sparking creative, bar-raising ideas Repurposing like pros to increase output...
How to get more clicks
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Nooks Three Unexpected Ways to Book WAY More Meetings in 2025 Nooks analyzed 5,000,000 sales calls to uncover how to turn dials into dollars. I partnered with them to publish the (surprising) findings: → Using this type of opener increases your success by 310% → Mentioning this message in your opener gives you a 6.3x higher chance of booking a meeting→...
Four email A/B tests that increase opens rates
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Notion Notion surveyed 1,000 professionals buying productivity tools. One thing is clear: AI isn’t "emerging" anymore. It’s expected. We know there's crazy potential in AI, but it's still so new. Most teams are figuring out how to fit AI into their workflows, who should own it, and how to measure real impact. All while juggling everything else on their...
LinkedIn is changing FAST
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with G2 Most marketers don’t know how to sell AI. I didn’t either. Buyers are changing fast, and tech is moving even faster. It's hard as hell to keep up. But shouting “Now with AI!” isn't enough to stand out and win. If your messaging feels vague, value props are weak, and your pipeline targets are flat... G2’s new Buyer Behavior Report reveals what buyers are...
This is the biggest regret of my career
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Together with Goldcast I Wish I Had This Playbook 5 Years Ago For years, video felt like a side project — expensive, slow, and hard to scale. And a lot of marketers I talk to feel the same way. So I partnered with Goldcast to write The AI-Powered Video Content Playbook for B2B Marketers.Inside, I share 4 workflows I use myself to turn everyday convos — interviews, QBRs,...
It looked like a blog. It was actually a trap.
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. A quick warning about playing the short game. And the hidden cost of "hard marketing" Together with G2 Marketing Has Changed More in 12 Months Than the Last 12 Years AI isn’t a shiny new thing anymore. It’s changing how winning teams create and capture demand. If you’re figuring out how to actually use AI — G2’s AI in Action Roadshow is worth your time. They're hitting...
Is this any good?
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. “I know I should post on LinkedIn, I just don’t know what to say." My 1st LinkedIn Cohort kicked off this week. And that hurdle came up multiple times.But you should know: it's not a talent problem. It's a strategy problem. That's why on Day 1 everyone creates their custom LinkedIn Strategy deck. (I even personally reviewed their decks to give detailed feedback.)Next...
Can you beat a blender?
Yo! Welcome back to The Reeder — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. There’s No Such Thing as a Boring Product What a blender teaches us about unforgettable marketing. Together with AudioEye I used to think accessibility was just “nice to have.” Until I found out my brand-new website was invisible to millions of people — including folks like my cousin, who grew up partially deaf and legally blind. That’s why I partnered with AudioEye to...
Content tips & strategies for growing your career, brand, and business every Saturday morning.