The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
Your brand isn’t what you think it is
What a Meditation App Taught Me About Brand Marketing Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. 4 years later and this is still seared into my brain. In 2021, Naomi Osaka won the first round of the French Open. If you're like me and don't follow tennis, stick with me. Here's all you need to know: Naomi was (and is) one of the best and most famous tennis players in the world. She was only 23 years...
Keep it or kill it?
What Happens When a Marketing Team Rethinks Its Entire Content Strategy Introducing my new "Build Up" Series, where I break down — and rebuild — marketing programs. Our first guest is UserEvidence. Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Jillian was at a crossroads. She's the content lead at UserEvidence and facing the classic content marketing dilemma. Figuring out which content is working and...
The branding advice no one talks about
The Hardest Part of Branding (That No One Mentions) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Four or five years ago, I got this question on a podcast: How do you define good branding? Or something like that. Again, it was a few years ago. I shared my philosophy: Build a beloved brand that your audience adores and competitors envy. How? Create raving fans. I learned this during my time as Head of...
The "Content Island" Problem
The Content Flywheel with 30 Monites to President's Club How to Build a Connected Multi-Channel Strategy (Without Burning Out) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Being "everywhere at once" isn't a strategy — It's a trap. I've seen too many marketers burn out trying to be active on every channel and social platform simultaneously. The result is more effort than impact. Because creating...
Million dollar content empire?
Inside a million-dollar content empire How one podcast turned into a content powerhouse Devin Reed I'm talking about Nick Cegelski. He's the co-founder of 30 Minutes to President's Club — one of the fastest-growing sales podcasts on the planet.Today they're rippin’ and rollin’ on -LinkedIn-Newsletter-Digital events AND they just launched their first book earlier this year, which sold over 30,000 copies.Legendary.And hey, I want massive wins too!So, I invited Nick over to break down how he...
The secret to content that WINS
Why Your Content Strategy Needs Content IP (and How to Create It) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Goldcast My biggest fear isn't being replaced by AI — it's getting replaced by someone who knows it better than I do. The future of marketing is AI + human creativity. And I'd rather lead the change vs play catch-up.That's why I signed up for Demofest 2025: Adding AI to Your...
I ignored what sales wanted (and broke records)
The Real Reason Your Content Isn't Converting How I escaped "checkbox marketing" and broke company-wide pipeline gen record (and how you can too) Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Today How to escape checkbox marketing New episode of Reed Between The Lines 5 unexpected insights from running my LinkedIn for CEOs agency Together with Algert.co Want to scale but don't have massive in-house...
This doesn't make ANY sense
Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. The "hidden tax" every marketer pays One day, it clicked. There I was, creating an internal marketing deck. Not for customers. Not for leads. Not for any KPI. Just another deck explaining why we do content marketing—defending our approach to people who have never marketed anything. Let me be clear: I expect this during the first 60 days. I'm new. I'm bringing change...
"Magnetic marketing"
"Magnetic marketing" How to attract the exact right prospects like an industrial magnet — without talking about your product Devin Reed Yo! Welcome to the next episode of The Reeder — content strategy and growth in <5 minutes. First time reading? Subscribe here. Together with Fathom Stop Guessing What Works on LinkedIn (Start Getting Results) Every day, talented leaders post great ideas that get zero traction. Why? Because they don't have a proven content that works in 2025. In my keynote...
Too unprofessional?
How Breaking "Professional" Rules Changed My Career Devin Reed Let's be real: "Professional" is just code for Don't rock the boatDon't question authorityDon't show personalityI spent years trying to be "professional" online. Measuring every word. Filtering every opinion. Dulling my personality.And what did it get me?Stressed. Stuck. Frustrated.Then I tried something radical: I started being myself on LinkedIn.Not the polished, corporate version. Not the "thought leader" version. Just......
Content tips & strategies for growing your career, brand, and business every Saturday morning.