The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
What the hell works anymore?
Yo! Welcome to the next episode of The Reeder Newsletter, where I help marketers think more clearly, create better content, and play the long game. First time reading? Subscribe here to get future sends. I tried to break an AI with the dumbest prompt I could think of. It broke LinkedIn instead. I’m super skeptical of AI writing tools. But I wanted to give Stanley a try. So three months ago, I opened Stanley and wrote: “Turn this article into a banger LinkedIn post.” It got me 85% there. Then...
Want a better job?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy advice in <5 minutes. First time reading? Subscribe here. Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I started using Ahref's Brand...
I launched my YouTube strategy 30 days ago
Yo! Welcome back to The Reeder Newsletter. If you're new to these parts, you can subscribe here to join the fun. PQLs Are Becoming the Go-To Growth Lever for B2B SaaS I’ve seen how hard teams work to optimize MQLs — better scoring, better nurturing, better handoffs. And still, deals move slower than they should. That’s why more B2B teams are leaning into Product Qualified Leads (PQLs) — buyers who’ve already experienced the product and shown real intent. Consensus put together The Complete...
I ran out of time
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Who Will Win Big in 2026? Quick heads up — I’m hosting something kinda ridiculous next week (in a good way). It’s called Demand Island. Think Love Island, but for B2B demand gen. Here’s the point: Instead of another “2026 predictions” webinar, we’ve got a few sharp demand gen leaders pitching one strategy they actually believe in for next year. They'll break...
Should you be an advisor?
Yo! Welcome back to The Reeder Newsletter. Because it's a holiday weekend in the States, you're getting a replay of one of my most popular emails from 2024. Enjoy! Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I...
Forget the funnel
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. For years, I've had to convince CEOs to do “leap of faith marketing” on LinkedIn. I KNOW LinkedIn is the right move, buuut it was impossible to see how engagement impacts pipeline. But not anymore. Dreamdata just integrated with LinkedIn’s Company Intelligence API. So for the first time ever, Dreamdata pulls organic impressions and engagement directly from...
How to build a content strategy from zero (without burning out)
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really...
"Made you look!"
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. How to Read Buyer Signals and Tell Deal-Closing Stories Most teams either chase the wrong signals or miss the right ones entirely. The result? Good leads get missed and should-be opps never happen — even though you're "doing all the right things." That's why for the first time ever, I'm sharing my Buyer Signal System — a simple, repeatable way to: -See the...
Your content isn’t too long. It’s too something else.
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Your deal's ready to move. Except the VP still hasn't seen a demo, and she's booked until next month. That's why deals flatline. Not with a "no," but with a calendar invite that never finds a time that works.Consensus AI lets you send a demo that travels. One link, and the CFO who "doesn't have time" is watching at 11 PM. And you get notifications about who's...
Get me as your free content coach (kinda)
Yo! This is a BONUS mid-week edition of The Reeder Newsletter where I share offers designed to help you grow your content. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really putting into...
Content tips & strategies for growing your career, brand, and business every Saturday morning.