The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
This is marketing malpractice
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. I thought we had a content problem. But it was something much worse. At a previous job, I was driving tons of leads and engagement from our campaigns for months… but almost zero sales opportunities to show for it. So I "looked under the hood" of our CRM data. And what I found was heartbreaking. They weren’t being followed up on at all. Even some hand-raisers...
"This doesn't feel right"
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. How Smart Small Businesses Are Attracting (And Keeping) Top Talent Good news: The talent war just got more fair. If you’re in leadership, you’ve probably lost great people to bigger companies offering better benefits. It stings, but it's not your fault. You’ve been at a “built-in” disadvantage. But not anymore. Because Gusto's Guideline acquisition changes...
She did WHAT in the boardroom?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Picture this: You're in the corporate boardroom at Kellogg's. The executives are sitting there, stone-faced, waiting for your pitch.And you... start singing.Not humming under your breath. Not a little jingle. Full-on singing a Rice Krispies commercial in front of the C-suite.Most people would rather eat glass than do something like that.But that's exactly...
I killed their email strategy (had to)
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. When I launched my podcast, I wasn’t chasing downloads or trying to go viral. I wanted to build trust at scale.The kind of trust that doesn’t come from a click or a like, but from giving people real time with your voice, your thinking, and your point of view.That’s why I partnered with Share Your Genius. They don't just help their clients launch or uplevel...
How to earn creative freedom
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. "It's really starting to piss me off." I caught up with a marketing leader friend this week. She didn't hold back."Our reps get good leads on a Wednesday morning, but they don't call until Thursday afternoon."And by then, it's too late. They've cooled off — or worse, gone with a competitor. Most teams don't have a strategy problem. They have an execution...
This matters *way more* than a fancy title
My best results never came from a fancy title. Nor when I had the biggest salary. When I was crushing it as Head of Content at Gong, I was technically a senior manager. Not very "powerful. Or fancy.But that didn't matter. Because know what I had?Creative freedom. I had full rein to explore wild ideas, execute at a high level, and take creative risks. And THAT is how we raised the bar and became a legendary brand.Looking back, I took it for granted. But not for long. Later, I left for a bigger...
I can't get this out of my head
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. I used to think personalization at scale was BS. That was back when ABM meant static lists, recycled templates, and campaigns that took weeks to launch. (And they didn't make a dent in pipeline goals.) But today can launch 1:1 content for hundreds of accounts in minutes, orchestrate plays across channels, and optimize in real-time. Tofu's new ABM playbook...
Did I get scammed?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. AI Marketing School is finally here. And class is in session. I've sat through enough "AI for marketers" webinars to know the difference between theory and practice. This isn't another ChatGPT demo. AI Marketing School is where CMOs and operators from OpenAI, Zapier, and Salesforce teach senior marketers how to integrate AI into workflows—not just discuss it....
"This can't be real."
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Last year, my CMO put me on the spot: “How are you using AI in your marketing? Present it next week at the leadership offsite.” I froze because I wasn’t really using AI. I was dabbling, at best. So I had to figure out workflows (which at the time was hardly the popular phrase it is today) annnd communicate it back to my peers and boss. Great. Turns out,...
Q2 wasn’t what I expected
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. When I launched my podcast, I wasn’t chasing downloads or trying to go viral. I just wanted to build trust at scale. The kind of trust that doesn’t come from a click or a like, but from giving people real time with your voice, your thinking, and your point of view. That’s why I partnered with Share Your Genius. They don't just help their clients launch or...
Content tips & strategies for growing your career, brand, and business every Saturday morning.