The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
How to build a content strategy from zero (without burning out)
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really...
"Made you look!"
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. How to Read Buyer Signals and Tell Deal-Closing Stories Most teams either chase the wrong signals or miss the right ones entirely. The result? Good leads get missed and should-be opps never happen — even though you're "doing all the right things." That's why for the first time ever, I'm sharing my Buyer Signal System — a simple, repeatable way to: -See the...
Your content isn’t too long. It’s too something else.
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Your deal's ready to move. Except the VP still hasn't seen a demo, and she's booked until next month. That's why deals flatline. Not with a "no," but with a calendar invite that never finds a time that works.Consensus AI lets you send a demo that travels. One link, and the CFO who "doesn't have time" is watching at 11 PM. And you get notifications about who's...
Get me as your free content coach (kinda)
Yo! This is a BONUS mid-week edition of The Reeder Newsletter where I share offers designed to help you grow your content. We think we know what works on LinkedIn — until the data proves otherwise. Dreamdata analyzed $9M in LinkedIn ad spend across hundreds of customers and found what gets clicks and conversions (and what doesn’t). Here’s what caught me off guard: –The one ad format that produces 2.3x more clicks (and why it works) –How much budget other marketers are really putting into...
My Q3 results are in
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. Next week, a video editing showdown is goin' down on Marketers Got Talent. Next week, three brave marketers will edit videos LIVE while Jess Cook, Ari Yablok, and I judge them 😬 Imagine The Great British Bakeoff mixed with ESPN Ocho. This is “edu-tainment” at its finest. You’ll laugh and leave knowing — how to make videos so good your audience can’t help but...
My three big bets for 2026
Yo! Welcome back to The Reeder Newsletter. If this is your first time reading, subscribe here to join the crew. Your favorite AI might be lying to you about your brand visibility. Three months ago, I asked ChatGPT to rank the top 10 B2B marketing podcasts. Mine made the list. I celebrated until I realized the truth: it was giving me personalized answers (aka what I wanted to hear). When strangers searched? They saw nothing about me.So I started using Ahrefs' Brand Radar. It shows your...
See my 5 best subject lines of 2025
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We gave reps 50+ accounts and expected them to track everything. Now they're burning out. Every funding round. Every job change. Every signal. Manually. Meanwhile, quota stays the same. ZoomInfo Copilot ends this. It auto-tracks funding rounds, job changes, and buyer signals across your entire book — then tells your reps exactly which three accounts to hit...
Wasting money on the wrong influencers?
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. We're All Lying About AI in Marketing (And It's Getting Weird) I've been quietly using AI for research and drafts. But when someone asks, How are you using AI? I give some vague non-answer about "testing it out." We're all pretending we're more cautious than we actually are. Here's the thing: This dishonesty is creating a weird information gap. Nobody knows...
Almost everyone dreams of doing this
Most people dream of quitting their day job to build something bigger. But few do it. Aneesh Lal walked away from a stable six-figure sales job at Pinterest to create something that didn’t exist: The first B2B creator agency on LinkedIn. Today, The Wishly Group runs 120+ campaigns per month for brands like Adobe, Notion, and LinkedIn. They’ve generated over $3 million for their creators. But Aneesh’s story isn’t just about growth metrics. It’s about the “all-in” decisions that got him there....
This is marketing malpractice
Yo! Welcome back to The Reeder Newsletter — your weekly dose of content strategy and growth advice. First time reading? Subscribe here. I thought we had a content problem. But it was something much worse. At a previous job, I was driving tons of leads and engagement from our campaigns for months… but almost zero sales opportunities to show for it. So I "looked under the hood" of our CRM data. And what I found was heartbreaking. They weren’t being followed up on at all. Even some hand-raisers...
Content tips & strategies for growing your career, brand, and business every Saturday morning.