The Reeder
Content tips & strategies for growing your career, brand, and business every Saturday morning.
Meet my creative circle
Meet my creative circle These are the people who’ve changed how I work—and think. Devin Reed Together with Goldcast Don’t Let Your 2025 Events Fall Flat—Here’s What to Do. As a marketing leader, my biggest fears when planning events are: empty seats, low engagement, and disappointed stakeholders. These challenges are common — and avoidable.Join Goldcast’s digital event “Planning Your 2025 Event Strategy: From Data to Delivery” and learn how top SaaS marketers are winning with data-driven...
The advice that saved my week
The advice that saved my week Pressure to grow? Read this Devin Reed Inside today's episode Two well-timed pieces of advice Quick update on the Reed Between The Lines 2 shoot Last Thursday, I was in a tough spot. My wife had just undergone her second kidney surgery in two months. Our two- and four-year-olds were running circles around our energy reserves. And I was two days away from running the biggest marketing project since I went all-in on The Reeder. (Important sidenote: my wife, Shali,...
I’m going all in — $14,500 on one marketing project
I'm making a $14,500 marketing investment See what it is—and more importantly, why I’m making it. Devin Reed Together with HockeyStack I always wondered what a CMO's dashboard looks like. Now I know. Dave Gerhardt shared his CMO dashboard, revealing what he tracks and why. You can see it here. It's like getting special access to DG's brain. There's a video walk-through, plus screenshots with explainers. This dashboard will help you measure the performance of your marketing program and prove...
Do you see it?
See the good, the (really) bad, and the trending LinkedIn Edition Devin Reed Inside today's episode An example of BAD LinkedIn content An example of great LinkedIn content A LinkedIn update and trend you ought to know Together with AudioEye When I Realized My Content Wasn’t Accessible to Millions of People, I Knew I Had to Change. I'm ashamed to admit it: I used to overlook accessibility in my marketing. I didn't realize that millions of potential readers can’t fully engage with content that...
How Gong created a bullet-proof channel strategy
See the Channel Strategy that Drove Explosive Growth at Gong Follow this 7-step process to grow any marketing channel Devin Reed Together with ClickUp Struggling with Your Content Planning? ClickUp Makes It Easy. I used to juggle endless docs, tabs, and tools for content planning — it was all over the place. Staying on top of every project felt impossible.Then I tried ClickUp, and it was game-changing.Here’s why it works: One Hub for Everything: Plan, brainstorm, and track every content piece...
I love this new marketing play
I LOVE this new SaaS marketing play These companies are turning clients into investors Devin Reed Inside today's edition Check out this new SaaS marketing play See a day in the life of a B2B creator Quick tip: How to build trust in your marketing Together with Demandbase Get ABM insights and tips from 300 senior marketers If you're investing in ABM, but the needle isn’t moving like you (or your boss) wants... It might not be about more ABM, but smarter ABM. To help, Demandbase is hosting a...
How would you respond?
How would you respond? Diving into one of the seven "Laws of Persuasion." Devin Reed I got home from London last night — and I went for one of the worst reasons. Medical emergency. My wife, Shali, was there visiting friends when she suddenly felt unbearable side pain.Her friends rushed her to the ER. Turns out she needed an emergency kidney procedure.Thankfully, it was successful. She’s recovering well, and we finally got home late last night.But 5 days in the urgent care unit, with IVs,...
I didn't see this coming
Two unexpected content lessons from an INSANE documentary. Devin Reed Together with Fathom Free Playbook: How to Stop Ghosting and Move Deals Forward I’ve been there. You’ve sent the perfect follow-up, felt confident, and then… silence. Weeks go by, and the deal you were so sure about? Dead in the water. If you’re done playing the guessing game with prospects, join Amanda and me for a digital event: The Follow-Up Playbook: How to Stop Ghosting and Move Deals Forward. Join and you'll learn:...
Is it worth it?
Should you be an advisor? How to decide, pick winning companies — and get paid. Devin Reed Together with ClickUp Tired of Jumping Between Chat & Work Tools? Check this out. Managing projects and chatting with the team shouldn’t feel like untangling headphone wires. But that’s exactly what we've been doing for years. Our work is scattered across multiple apps, losing context, and wasting time. Enter ClickUp Chat. Now your work and chats are in one place. No more app-switching. Here’s why it...
Caught in the crowd? Here’s your way out
5 proven ways to differentiate yourself. It has (almost) nothing to do with your product. Devin Reed Together with Demandbase. B2B is Broken. Demandbase is Fixing It. For years, I’ve watched B2B marketing and sales teams struggle with the same problem—wasting time on the wrong accounts and missing opportunities. Now, Demandbase is leading the charge in fixing this broken process. And it’s about to get even better.Join their digital event A New Era for Demandbase to learn: • How to target the...
Content tips & strategies for growing your career, brand, and business every Saturday morning.